| Month | Board ($) | Actual / FC ($) | Gap ($) | vs Board | Status |
|---|---|---|---|---|---|
| March 2026 (Actual) | 53,990 | 79,165 | +25,175 | +47% | ✅ ON TRACK |
| April 2026 (Actual) | 88,644 | 80,500 | (8,144) | 90.8% | ⚠ BELOW |
| May 2026 (Forecast) | 99,693 | 85,316 | (14,377) | 85.6% | ⚠ BELOW FC |
| June 2026 (Forecast) | 102,950 | 90,970 | (11,980) | 88.4% | ⚠ BELOW FC |
| Q2 TOTAL | 291,287 | 256,786 | (34,501) | 88.2% | ↓ DEFICIT |
| Partner | Ad Spend (Total) | March Actual | April FC | May FC | June FC | Q2 FC Total | Forecast Notes |
|---|---|---|---|---|---|---|---|
| Dash.fi | $75,792,660 | $35,340 | $38,874 | $42,761 | $47,038 | $128,673 | 10% MoM growth model · Critical partner |
| Instant Hydration | $6,747,683 | $41,750 | $30,000 | $30,000 | $30,000 | $90,000 | Straightforward revenue model · Onboarding |
| KiloVerse | $2,795,880 | $1,114 | $3,000 | $3,000 | $3,000 | $9,000 | Conservative · Apr actual only $36 (miss) |
| ApplyBoard | $246 | $246 | $3,000 | $3,000 | $3,000 | $9,000 | AWS waiver approved · KloudID revenue |
| Subtotal (4 partners) | — | $78,450 | $74,874 | $78,761 | $83,038 | $236,673 | Only 4 of 9 partners have explicit Q2 FC |
Jan–Feb strong ($72K/$81K): Dash.fi existing client base generating refunds at established run-rate. KiloVerse consistently added $3K–$6K/mo.
Mar–Apr drop for Dash.fi ($14K→$1.2K): Classic billing cycle lag — claims take 30–60 days to process. Not a performance issue.
KiloVerse + MYM Apr crash: Different pattern — NOT lag. These partners crashed 97–98% simultaneously. Something specific broke in their accounts in April.
Jan–Mar ramp: New Dash.fi removal accounts onboarded at pace. Jan $83K → Feb $60K (consolidation) → Mar $450K (major batch activation).
April pullback: Removal Ad Spend fell from $4.75M to $2.26M — roughly half as many accounts entered the program. This likely reflects that the large March batch exhausted the immediate pipeline. Resolution: Feed the pipeline continuously with the 4 identified clients.
| # | Client | Platform | Total Ad Spend | 50% Eligible | Revenue @ 0.5%/mo | Q2 Potential (3mo) | Status |
|---|---|---|---|---|---|---|---|
| 1 | DRMTLGY LLC | Meta | $4,319,966 | $2,159,983 | $10,800 | $32,400 | PLANNED |
| 2 | Nysonian Inc | Meta | $3,126,860 | $1,563,430 | $7,817 | $23,451 | PLANNED |
| 3 | Comfrt LLC | Meta | $2,691,793 | $1,345,897 | $6,729 | $20,188 | PLANNED |
| 4 | Instant Hydration Inc. | Meta | $2,115,270 | $1,057,635 | $5,288 | $15,863 | PLANNED |
| COMBINED · ALL 4 CLIENTS | $30,634/mo | $91,902 | ACTIVATE NOW | ||||
| # | Platform | Partner | Client(s) | Ad Spend | Refund Claimed | Vaudit Rev @40% | Current Status | Last Update |
|---|---|---|---|---|---|---|---|---|
| 1 | KiloVerse | No Carbs + Colon Broom + others | $2,673,523 | $137,821 | $55,128 | AM ESCALATION | Apr 2 · Client informed · Access pending | |
| 2 | FLMNG | No.diet | $560,993 | $18,867 | $7,547 | GTECH SUBMITTED | Mar 30 · Formal submission done | |
| 3 | DIFF Eyewear | DIFF Eyewear | $62,125 | $3,692 | $1,477 | META LEGAL | Apr 7 · Both platforms sent to legal | |
| 4 | HypnoPulse | Pulsetto | $827,210 | $3,626 | — | GTECH CUSTOM | Apr 2 · GTECH custom report needed | |
| 5 | MYM | DVNL | CA$44,443 | CA$1,528 | — | IN REVIEW | Claim amount in CAD | |
| 6 | Meta | Instant Hydration | Instant Hydration Inc. | $5,000,000 | 10% of refund | — | DATA DUMP | 2 months gathering data |
| 7 | Meta | dash.fi | Cozy Earth, Everyday Dose + 5 more | $11,247,095 | $599,670 | $239,868 | IN PROGRESS | Apr 7 · Submission in progress EOW |
| 8 | Meta | KiloVerse | No Carbs Challenge | $1,802,934 | $75,296 | $30,118 | ACCESS PENDING | Ankit getting account access |
| 9 | Meta | KiloVerse | Multiple brands | tbc | tbc | tbc | PENDING ACCESS | Access not yet granted |
| 10 | Meta | DIFF Eyewear | DIFF Eyewear | $901,864 | $53,364 | $21,346 | AM ESCALATION | Mar 26 · Report sent both platforms |
| TOTAL (quantified items only) | $23,075,548+ | $897,889+ | $357,325+ | Excl. tbc/ongoing items · Plus 2 more unquantified | ||||
| Month | Forecast ($) | Actual ($) | Gap ($) | Attainment | Active Clients | Notes |
|---|---|---|---|---|---|---|
| January 2026 | — | — | — | — | 0 | Pre-launch |
| February 2026 | — | — | — | — | 0 | Pre-launch |
| March 2026 (First live) | — | $1,231 | — | — | 1 (ApplyBoard) | FIRST CLIENT AWS waiver approved |
| April 2026 (Actual) | $3,000 | $1,231 | (1,769) | 41% | 1 (ApplyBoard) | RAMPING Claim $9,205 submitted Apr 7 |
| May 2026 (Forecast) | $3,000 | — | — | — | 1–2 target | FORECAST Pipeline build needed |
| June 2026 (Forecast) | $3,000 | — | — | — | 2–3 target | FORECAST Q3 baseline depends on May adds |
| Q2 TOTAL FORECAST | $9,000 | $1,231 (Apr only) | — | — | — | New product · Early ramp · Build pipeline by May |
Dash.fi −10%: −$84K/yr impact
Dash.fi −25%: −$216K/yr
Dash.fi −50%: −$432K/yr
Dash.fi churns: −$768K+/yr
No combination of the other 8 partners (combined Apr: $963) can offset any reduction scenario. This is existential business risk that must be addressed in Q2.
Need +$38,667/mo from non-Dash.fi.
• KiloVerse audit + recovery: +$20K/mo
• DIFF + HypnoPulse removals: +$8.4K/mo
• Thoughtworks scale to $5K: +$4.1K/mo
• TAGGRS 12 clients: +$7.2K/mo
Combined: $39.7K/mo → achieves 60% target
| Opportunity | Owner | Monthly Ad Spend | Apr Value | May Value | Jun Value | Q2 Total | Status |
|---|---|---|---|---|---|---|---|
| dash.fi Google Removals Clients | Partnerships | $2,600,000 | $13,000 | $13,000 | $13,000 | $39,000 | IN PROGRESS |
| dash.fi Meta Removals Clients | Partnerships | $2,055,000 | $10,275 | $10,275 | $10,275 | $30,825 | IN PROGRESS |
| DIFF Eyewear: Meta Removals | Partnerships | $850,000 | $5,400 | $5,400 | $5,400 | $16,200 | BLOCKED · Legal |
| HypnoPulse: Meta Removals | Partnerships | $820,000 | $4,920 | $4,920 | $4,920 | $14,760 | WAITING |
| Moonrock: Meta | Partnerships | $520,000 | $3,120 | $3,120 | $3,120 | $9,360 | PIPELINE |
| TAGGRS: 3 → 6 → 12 clients | Partnerships | $75,000,000 | $1,800 | $3,600 | $7,200 | $12,600 | LIVE |
| Tree Center: Google | Partnerships | $165,000 | $990 | $990 | $990 | $2,970 | ACTIVE |
| Tree Center: Meta | Partnerships | $65,000 | $450 | $450 | $450 | $1,350 | ACTIVE |
| DIFF Eyewear: Google Removals | Partnerships | $60,000 | $390 | $390 | $390 | $1,170 | PIPELINE |
| Village House: Google | Partnerships | $37,000 | $222 | $222 | $222 | $666 | PIPELINE |
| Village House: Meta | Partnerships | $10,500 | $63 | $63 | $63 | $189 | PIPELINE |
| TOTAL ALL OPPORTUNITIES | $40,630 | $42,430 | $46,030 | $129,090 | — | ||
| Organisation | Source | Stage | Type | Priority | Status | Notes |
|---|---|---|---|---|---|---|
| Upscale Digital (UK) | Partnerships | Meeting Booked | New Partner | HIGH | DONE | Confirm onboarding path |
| Otis.ai (US) | Mike | Meeting Booked | Managed Account | HIGH | DONE | 1,500 clients — massive potential |
| Tree Center (US) | Managed Accounts | Positive Response | Managed Account | HIGH | FOLLOW UP | Connect Meta + BigQuery data |
| Blissy | Managed Accounts | Positive Response | Managed Account | HIGH | DONE | Confirm next step |
| Novelty Lights | Managed Accounts | Positive Response | Managed Account | HIGH | DONE | Confirm contact path |
| Adaptive Health (Nugenix) | Partnerships | Positive Response | Managed Account | HIGH | DONE | Meta pixel — confirm scope |
| Marketforce (US) | Mike | Positive Response | Managed Account | HIGH | IN PROGRESS | KC checking with Hamza on status |
| E-Services Group (US) | Mike | Positive Response | Managed Account | HIGH | FOLLOW UP | Coordinate with Kyle |
| AdSplicit | Mike | Positive Response | Managed Account | HIGH | FOLLOW UP | Kyle follow-up needed |